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Google Ads

Plan, launch and optimise Search, Display, Shopping and YouTube campaigns with real budgets and conversion tracking.

  • Duration1 month
  • ModeOnline & Offline
  • LevelBeginner to Intermediate
  • CertificateGovt. of India approved

What you’ll learn

  • Set up Google Ads accounts and conversion tracking
  • Build high-intent Search campaigns
  • Run Display, YouTube and Performance Max campaigns
  • Write ads that earn clicks and leads
  • Manage bids, budgets and audiences
  • Read reports and cut wasted spend

Course modules

  • 01

    Google Ads fundamentals

    Account structure, auction, Quality Score and campaign types.

  • 02

    Search campaigns

    Keywords, match types, ad copy and extensions.

  • 03

    Display & YouTube

    Audiences, creatives and video ad formats.

  • 04

    Shopping & Performance Max

    Merchant Center, feeds and automated campaigns.

  • 05

    Tracking & optimisation

    Conversions, bidding strategies and A/B testing.

Who this course is for

  • Marketers running paid campaigns
  • E-commerce and local business owners
  • Beginners aiming for performance roles
  • Freelancers offering ads services

Career opportunities

  • PPC Executive
  • Performance Marketer
  • Google Ads Specialist
  • Paid Media Analyst

Every course includes

  • Training on live agency projects
  • One-to-one mentor guidance
  • AI-integrated, updated syllabus
  • 100% placement assistance
  • Soft skills & communication training
  • Govt. of India approved certification

Ready to start your digital marketing career?

Talk to our counsellors, get the detailed syllabus, batch dates and fee structure — no obligation.

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